Sheffield schoolboy launches mountain biking clothing range
and live on Freeview channel 276
Shralp is the brainchild of 15-year-old Joel Blomfield for those people who enjoy
riding in the Peak District and is a unique celebration of the loyalty and pride all riders feel for their local trails.
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Hide AdThe new range of artist-collab T-shirt designs showcases some of the most popular mountain bike trails in and around Sheffield, this includes three of the s most recognisable spots – Lady Cannings Plantation in Ringinglow, Parkwood Springs in
Shirecliffe and Wharncliffe Woods near Grenoside.
Joel worked with a number of talented illustrators to reimagine the essence of each trail as a graphic T-shirt.
Joel, who set up the company while off school during the lockdown period with the help of his dad, said: “I absolutely love mountain biking and I love the Peak District.
“I wanted to do something creative around my interest in bikes and so building and launching Shralp has been perfect.
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Hide Ad“I’ve really enjoyed working with these great artists to turn my ideas into reality.”
He added: “From the start, we were intrigued by the idea that the different personalities of mountain bike trails could be reflected by different artistic styles.
“ Just as two riders won't ride the same trail in the same way, two artists will draw them differently too.” Joel’s dad, Will, said: “I’m really proud of all the work Joel has put into making Shralp happen, especially during the challenge of lockdown.
“He’s had a very clear vision of how he wants the brand to evolve and this range is hopefully just the start.
“He’s already got more T-shirt ideas in the pipeline.”
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Hide AdAll the designs are printed onto 100 per cent organic, vegan approved and
Fair Wear Foundation certified cotton T-shirts.
In recognition of the hard work it takes to build and maintain these trails, Shralp are also planning to make a donation from each sale to trail advocacy groups like Ride Sheffield and Peak District MTB.
For more details and to purchase any of the T-shirts please visit the website www.shralp.co.uk
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